Begin with the End
Values and Culture
2. Everything Else
Your company is like you (or maybe your company is you). You have value, you have goals, you have challenges, and you have questions. We answer questions.
We also ask questions. And we’re not going to give you some book of used ideas. We’re here for you, now and into the future.
We like to say: “Determine the direction, not the path.” So let’s find your true North, and let’s get you moving in the right direction.
The Driving Force of Strong Creative
Being creative isn’t a value. Creativity, like many other things in business, is a tool. The difference is that this particular tool is indispensable when invoked properly. And how do we make sure we’re using creative as a way to serve the strategy? By driving toward emotion as the end goal.
In this, we take our cues from art, not business. Art is by its nature emotive. Our goal is to harness the power of art and distill it using design to craft an experience for our clients’ community. As a firm that always uses our craftsmanship for good, the goal is to make people feel, then let nature take its course.
The future is like the wind of a butterfly’s wings. Simple actions today, here, can generate complex events tomorrow, there. And while we can’t predict the future, we can still prepare for it. This means using foresight. With our research and discovery processes, we draw insights from the now, to help companies solve what’s next.
In order to know where a company is going, we learn where they are. We determine their challenges and goals. We place companies within the broader map of their industry. We develop an understanding of the people behind the brand, and what they can achieve as a team. And we chart a course with the resources available.
Whatever the future brings, you’ll be ready.
At the Core of Value.
At first glance, Robert Rauschenberg’s “Erased de Kooning Drawing” doesn’t look like much. It’s just a smudged, blank piece of paper with a nice frame. But like all great art, it’s power comes from its story. That same blank piece of paper used to be an oil drawing by Rauschenberg’s idol, Willem de Kooning. By painstakingly erasing the work of such a towering figure, Rauschenberg declares his independence and showcases skill and wit. It’s a new dawn, unencumbered by tradition.
What stories are you communicating?
We believe that creativity and an artful mindset are essential to how companies communicate with their audience. When the world encounters your product or service – are they drawn in? In a vast landscape of options, are you making a real impression? Our experience and insight allow us to help our clients to paint those pictures – to show who they are, who they aren’t, and why it should matter.
Being Conscious of Your Community
Consider a company with a wide and deep understanding of various products, channels, communication strategies, technology and business models and very little understand of the roles people play in facilitating these things. Consciousness, at its core, it’s about being people centered, recognizing that stakeholders internally and external to your company are essential to success.
All of your networks, your lists, your social presence, and your customer experiences benefit from treating everyone in the process with thoughtfulness. Being conscious of them and their place in your story is the key to building fruitful relationships.
Automate, Collaborate, Accelerate
A company should behave like a healthy human being, with multiple specialized systems all working together to propel and manage the whole. We help businesses create and refine their technological systems and processes so they can focus on developing and nurturing the system that thinks and feels- their people. And also like a human body, no system can be neglected or mistreated without damaging consequences.
Managing platforms, processes, and protocols are just as important as the technology of the written word, the innovation of verbal communication, and the power of shared values. We love Google Analytics and the Adobe Creative Suite, but technology is not always digital.