We love ice cream. You love ice cream. It’s a household food product that hasn’t evolved much over time. The Craft Creamery not only presented a new idea- beer infused ice cream; but also an approach that was focused moreso on wholesale, than direct-to consumer.
We first consulted on strategy. The wholesale focus of the business determined a different approach- cojoined focus on driving relationships with potential retail outlets/partners, while simultaneously building a sense of demand within the consumer space. We utilized social media as the messaging platform of choice, but also put strong focus into creating partnership opportunities the old-fashioned way- by forging those relationships in person.
The Craft Creamery is currently on track to launch in 2017, with both wholesale and direct-to-consumer sales opportunities.