WHAT TO DO WITH A PLATFORM,
ONCE IT’S BUILT.

A few decades ago, Brooklyn was simply considered an ‘outer borough’. Brownstoner realized this reputation was changing in the early 2000s and they decided they should capture the evolution of the area, in terms of both the local real estate changes and interesting renovations. And as Brooklyn transformed, so did Brownstoner, from a blog to a real estate media brand that highlights the history of the area and current information that is vital in assisting individuals in buying, selling, and renovating homes in the Brooklyn borough.

 

Independent Fashion Brand

Perception is everything and when Minx NY wanted to launch higher quality products CodeSwitch was tasked with improving their brand perception. This included an emphasis on heightened visibility as well as adjusting the brand’s image to fit an uptick in prices.

SOLUTION:

We helped Brownstoner claim this reputation by working with them to develop a marketing plan for the future. This plan was molded around a comprehensive renewal of identity and product development of new website tools and features. This, alongside the introduction of a strong digital strategy, content marketing assistance, and public relations consulting, was done in an effort to keep Brownstoner relevant to the current market and more agile for future market changes.

 

RESULT: MORE STABILITY AND VISIBILITY

Brownstoner has become the one-stop shop for all things Brooklyn real estate. If individuals need professional guidance, they can find reliable real estate professionals through Brownstoner’s ‘Services’ tool. For those that are looking to buy or sell, Brownstoner’s ‘Listings’ tool offers advanced filters that help individuals narrow down their searches. In short, Brownstoner now has a strong brand identity tied to some of the most feature-rich website tools available.

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