EXECUTING AS AN OUTSOURCED MARKETING DEPARTMENT

It’s always a challenge to get off the ground with a new business. Kings Beer Hall was looking to improve their awareness in Park Slope, Brooklyn with fierce competition among the many other beer establishments with beer o’plenty.

Independent Fashion Brand

Perception is everything and when Minx NY wanted to launch higher quality products CodeSwitch was tasked with improving their brand perception. This included an emphasis on heightened visibility as well as adjusting the brand’s image to fit an uptick in prices.

SOLUTION:ENGAGE INFLUENCERS AND EDUCATE LOCALS ON GERMAN BIERS

Education of local moms groups, business groups, and other neighborhood stakeholders was at the top of hour list and did the trick. Newsletters we added to the mix in order to educate the crowd on events, tastings and tease new and exclusive taps.

RESULT: INCREASED LOCAL AFFINITY AND INFLUENCER ENDORSEMENTS

Park Slope was a buzz with high profile appearances and great times had by all. Building the hall as one of the largest entertainment spaces in Park Slope was key in gaining a foothold.