A COMMUNITY OF NERDS NEEDS
BUSINESS SAVVY TO GROW.

Nerd and geek culture is too often associated with a shrimpy, little white kid with glasses. This generalization, though, is leaving out a significant portion of sci-fi and comic consumers—People of color. This is where Black Nerd Problems comes in. Since mid-2014, the website has been providing a new perspective in the world of nerd and geek. It offers comprehensive information about the industry, as well as editorials that give a different view.

Independent Fashion Brand

Perception is everything and when Minx NY wanted to launch higher quality products CodeSwitch was tasked with improving their brand perception. This included an emphasis on heightened visibility as well as adjusting the brand’s image to fit an uptick in prices.

SOLUTION:

We teamed up with this niche brand to help them breakthrough. The center and circumference of this project revolved around developing a strong rebranding and branding strategy. This involved providing CMO services to create a marketing, publishing, and eCommerce strategy that culminated in a robust website design.

RESULT:

Black Nerd Problems is moving at full steam with a fully realized brand. The company’s identity can be seen strongly across its website, with each page offering consistency, simplicity, and quality information. Additionally, the website has new features available to site visitors, including merchandise in its eCommerce shop.

LOOKING TO GROW YOUR BUSINESS WITH CONTENT?

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