CREATING A VISUAL BRAND AESTHETIC.

RECREATE LOOK AND FEEL OF AGING BRAND WITH LIMITED AUDIENCE

CodeSwitch - Earthen Skin Care 2
6-Front

Independent Fashion Brand

Perception is everything and when Minx NY wanted to launch higher quality products CodeSwitch was tasked with improving their brand perception. This included an emphasis on heightened visibility as well as adjusting the brand’s image to fit an uptick in prices.

SOLUTION: RESHOOT PRODUCT AND LIFESTYLE SHOTS, RECREATE LOGO!
RESULT: IMPROVEMENTS IN BRAND RECOGNITION, ENGAGEMENT AND SLIGHT SALES SPIKE FROM INITIAL INTEREST.
CodeSwitch - Earthen Skin Care 4