CREATING BRAND STRATEGY FOR A
NATIONAL INDEPENDENT FASHION BRAND.
Perception is everything and when Minx NY wanted to launch higher quality products CodeSwitch was tasked with improving their brand perception. This included an emphasis on heightened visibility as well as adjusting the brand’s image to fit an uptick in prices.
SOLUTION: BUILD A BETTER BRAND
In order to fully enhance their imagery we ran a complete overhaul on LoveMinxNY.com that also included improvements to the brand’s assets. The relaunch of the website was further promoted by social media engagement under the #loveminxny hashtag.
comfy. cozy. quality.
RESULT: MORE CREDIBILITY AND VISABILITY
Thanks to the increased visibility Minx’s range of comfy casual goods have finally found their consumer base. This shift in perception is also evident based on the vendors who have stocked their store with product.